Project 10100

Why this project?

Never in history have so many people had so much information, so many tools at their disposal, so many ways of making good ideas come to life. Yet at the same time, so many people, from all walks of life, could use so much help, in ways both little and big.

In the midst of this, new studies are reinforcing the simple wisdom that beyond a certain very basic level of material wealth, the only thing that increases individual happiness over time is helping other people.

In other words, helping helps everybody, helper and helped alike.

The question is: what would help? And help most?

At Google, we don't believe we have the answers, but we do believe the answers are out there. Maybe in a lab, or a company or a university - or maybe not.

Maybe the answer that helps somebody is in your head, in something you've observed, some notion that you've been fiddling with, some small connection you've noticed, some old thing you have seen with new eyes.

We've narrowed 154,000 submissions down to 16 top ideas. The public voting period is now over, but please visit again soon. We'll announce the winning big ideas in the near future.

And may those who help the most win.